The human layer behind the tech

Observability

  • Observability in MarTech – Part 2

    Observability in MarTech – Part 2

    Expanding on the Observability in MarTech – Part 1 article, I wanted to apply two examples in which designing with Observability in mind is the prudent. A mid‑market B2B SaaS company runs a standard multi‑touch acquisition: web…

  • Observability in Martech – Part 1

    Observability in Martech – Part 1

    While we talk about observability in AI systems, we have overlooked the role of observability in your MarTech stack. Think of it like a plumbing setup in your home. There is water flowing from…