I write about working with people, processes, and technologies. And everything else that makes them all work together. All posts here are my own opinions and do not relate to my employers – past or present.
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Check out my posts on Accountability and Observability here
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Learning for Humans – Translated to Agentic Harnesses
About ten years ago I devised a framework. Four words. Context, Clarity, Closure, Consistency. I was trying to solve something practical: why do smart people, with real resources and good intentions, still produce outcomes…
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Part 3: The Build-Buy Maturity Framework
When all three teams have a point, how do you actually decide? A practical framework for MarTech decisions across the build-buy spectrum. The Trifecta Problem: When All Three Teams Have a Point The hardest…
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Part 2: The Trifecta, The Anti-Patterns, and When Good Intentions Go Wrong
Why the three-team conversation almost never produces the right answer, and what the bad decisions look like up close. This is part 2 of the 3 part series. What Maturity Actually Looks Like Across…
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The false dichotomy of Build vs Buy
The Question Is Never That Simple Every few months, someone in a marketing or product org gets asked the same question. Sometimes it comes from a senior leader who just saw a competitor launch…
Latest Posts
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Learning for Humans – Translated to Agentic Harnesses
About ten years ago I devised a framework. Four words. Context, Clarity, Closure, Consistency. I was trying to solve something practical: why do smart people, with real resources and good intentions, still produce outcomes…
-
Part 3: The Build-Buy Maturity Framework
When all three teams have a point, how do you actually decide? A practical framework for MarTech decisions across the build-buy spectrum. The Trifecta Problem: When All Three Teams Have a Point The hardest…
-
Part 2: The Trifecta, The Anti-Patterns, and When Good Intentions Go Wrong
Why the three-team conversation almost never produces the right answer, and what the bad decisions look like up close. This is part 2 of the 3 part series. What Maturity Actually Looks Like Across…