I write about working with people, processes, and technologies. And everything else that makes them all work together. All posts here are my own opinions and do not relate to my employers – past or present.
Featured
Check out my posts on Accountability and Observability here
-
B2C Figured This Out Years Ago. So Why Is B2B Still Winging It?
In a number of B2B companies, there’s a familiar meeting setting that plays out almost all too often. Marketing shows up with a printed slide deck featuring an Amazon, Netflix or Spotify stat around…
-
The Last Signature - Part 2
This is the Part 2 of my two-part series on accountability in the age of the Agents. This is in continuation of The Last Signature — Part 1 When Nobody Signs Off: The Cost of Absent…
-
The Last Signature - Part 1
The Human Sign-Off Is the Most Valuable and Endangered Corporate Skill Sometime in the near future, the rise of agentic AI in marketing systems that make and execute decisions, chain actions together, and operate…
-
Observability in MarTech – Part 2
Expanding on the Observability in MarTech – Part 1 article, I wanted to apply two examples in which designing with Observability in mind is the prudent. A mid‑market B2B SaaS company runs a standard multi‑touch acquisition: web…
Latest Posts
-
B2C Figured This Out Years Ago. So Why Is B2B Still Winging It?
In a number of B2B companies, there’s a familiar meeting setting that plays out almost all too often. Marketing shows up with a printed slide deck featuring an Amazon, Netflix or Spotify stat around…
-
The Last Signature - Part 2
This is the Part 2 of my two-part series on accountability in the age of the Agents. This is in continuation of The Last Signature — Part 1 When Nobody Signs Off: The Cost of Absent…
-
The Last Signature - Part 1
The Human Sign-Off Is the Most Valuable and Endangered Corporate Skill Sometime in the near future, the rise of agentic AI in marketing systems that make and execute decisions, chain actions together, and operate…