Nice to see you here
PPTX is a space where marketing, data, and technology meet real-world clarity. I explore how modern marketing ecosystems really work from audience intelligence and AI to experimentation, architecture, and the craft of building scalable systems. If you care about clarity, impact, and the future of MarTech, you’ll feel at home here.
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Learning for Humans – Translated to Agentic Harnesses
About ten years ago I devised a framework. Four words. Context, Clarity, Closure, Consistency. I was trying to solve something practical: why do smart people, with real resources and good intentions, still produce outcomes…
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Part 3: The Build-Buy Maturity Framework
When all three teams have a point, how do you actually decide? A practical framework for MarTech decisions across the build-buy spectrum. The Trifecta Problem: When All Three Teams Have a Point The hardest…
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Part 2: The Trifecta, The Anti-Patterns, and When Good Intentions Go Wrong
Why the three-team conversation almost never produces the right answer, and what the bad decisions look like up close. This is part 2 of the 3 part series. What Maturity Actually Looks Like Across…
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The false dichotomy of Build vs Buy
The Question Is Never That Simple Every few months, someone in a marketing or product org gets asked the same question. Sometimes it comes from a senior leader who just saw a competitor launch…
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The speed of business
Today’s Martec newsletter was more than timely. It hit exactly the spots I’ve been thinking about lately. First things first, if you have not signed up for Scott Brinker’s chiefmartec newsletter yet, do so…
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Separation of Concerns in Agentic Systems
Agentic systems break down when responsibilities blur. Treat planning, execution, state, policy, and human interaction as separate concerns with explicit interfaces. Do that and the system becomes predictable, auditable, and safe; fail to do…
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What is Observability
Observability is the process of understanding the where, the when, and the why behind how your application behaves. It relies on instrumenting the details that matter – the signals your systems emit as they…
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Observability in MarTech – Illustrations
Every marketing system eventually breaks. The question is whether you discover it in minutes or in days—after pipeline, personalization, and customer experience have already taken the hit. Observability turns hidden failures into visible signals,…
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B2C Figured This Out Years Ago. So Why Is B2B Still Trying to Wing It?
In a number of B2B companies, there’s a familiar meeting setting that plays out almost all too often. Marketing shows up with a printed slide deck featuring an Amazon, Netflix or Spotify stat around…
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The Last Signature - Part 2
This is the Part 2 of my two-part series on accountability in the age of the Agents. This is in continuation of The Last Signature — Part 1 When Nobody Signs Off: The Cost of Absent…