Martech
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B2C Figured This Out Years Ago. So Why Is B2B Still Winging It?
In a number of B2B companies, there’s a familiar meeting setting that plays out almost all too often. Marketing shows up with a printed slide deck featuring an Amazon, Netflix or Spotify stat around…
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MarTech and the Promise of AI: Why the Next Five Years Won’t Look Anything Like the Last Ten
For years, MarTech has been marketed as the cure‑all for marketing’s messiest problems.Broken processes? “The next platform release will fix it.”Inconclusive outcomes? “Just wait until we upgrade the segmentation engine.” Anyone who has spent…