Culture
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Learning for Humans – Translated to Agentic Harnesses
About ten years ago I devised a framework. Four words. Context, Clarity, Closure, Consistency. I was trying to solve something practical: why do smart people, with real resources and good intentions, still produce outcomes…
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Part 3: The Build-Buy Maturity Framework
When all three teams have a point, how do you actually decide? A practical framework for MarTech decisions across the build-buy spectrum. The Trifecta Problem: When All Three Teams Have a Point The hardest…
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Part 2: The Trifecta, The Anti-Patterns, and When Good Intentions Go Wrong
Why the three-team conversation almost never produces the right answer, and what the bad decisions look like up close. This is part 2 of the 3 part series. What Maturity Actually Looks Like Across…
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What is Observability
Observability is the process of understanding the where, the when, and the why behind how your application behaves. It relies on instrumenting the details that matter – the signals your systems emit as they…
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Observability in MarTech – Illustrations
Every marketing system eventually breaks. The question is whether you discover it in minutes or in days—after pipeline, personalization, and customer experience have already taken the hit. Observability turns hidden failures into visible signals,…
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B2C Figured This Out Years Ago. So Why Is B2B Still Trying to Wing It?
In a number of B2B companies, there’s a familiar meeting setting that plays out almost all too often. Marketing shows up with a printed slide deck featuring an Amazon, Netflix or Spotify stat around…