Accountability
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What is Observability
Observability is the process of understanding the where, the when, and the why behind how your application behaves. It relies on instrumenting the details that matter – the signals your systems emit as they…
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The Last Signature - Part 2
This is the Part 2 of my two-part series on accountability in the age of the Agents. This is in continuation of The Last Signature — Part 1 When Nobody Signs Off: The Cost of Absent…
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The Last Signature - Part 1
The Human Sign-Off Is the Most Valuable and Endangered Corporate Skill Sometime in the near future, the rise of agentic AI in marketing systems that make and execute decisions, chain actions together, and operate…
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Building for Outcomes
As a MarTech engineer, what drives you? MarTech engineers are often tasked with building bridges, making connections, pipelines across seemingly disjoint set of tools that do completely disparate things. All these tooling is expected…