Accountability

  • The Last Signature — Part 2

    The Last Signature — Part 2

    This is the Part 2 of my two-part series on accountability in the age of the Agents. This is in continuation of The Last Signature — Part 1 When Nobody Signs Off: The Cost of Absent…

  • The Last Signature — Part 1

    The Last Signature — Part 1

    The Human Sign-Off Is the Most Valuable and Endangered Corporate Skill Sometime in the near future, the rise of Agentic AI in marketing make and execute decisions, chain actions together, and operate across your…

  • Building for Outcomes

    Building for Outcomes

    As a MarTech engineer, what drives you? MarTech engineers are often tasked with building bridges, making connections, pipelines across seemingly disjoint set of tools that do completely disparate things. All these tooling is expected…