I write about working with people, processes, and technologies. And everything else that makes them all work together. All posts here are my own opinions and do not relate to my employers – past or present.
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Check out my posts on Accountability and Observability here
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The speed of business
Today’s Martec newsletter was more than timely. It hit exactly the spots I’ve been thinking about lately. First things first, if you have not signed up for Scott Brinker’s chiefmartec newsletter yet, do so…
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Separation of Concerns in Agentic Systems
Agentic systems break down when responsibilities blur. Treat planning, execution, state, policy, and human interaction as separate concerns with explicit interfaces. Do that and the system becomes predictable, auditable, and safe; fail to do…
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What is Observability
Observability is the process of understanding the where, the when, and the why behind how your application behaves. It relies on instrumenting the details that matter – the signals your systems emit as they…
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Observability in MarTech – Illustrations
Every marketing system eventually breaks. The question is whether you discover it in minutes or in days—after pipeline, personalization, and customer experience have already taken the hit. Observability turns hidden failures into visible signals,…
Latest Posts
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The speed of business
Today’s Martec newsletter was more than timely. It hit exactly the spots I’ve been thinking about lately. First things first, if you have not signed up for Scott Brinker’s chiefmartec newsletter yet, do so…
-

Separation of Concerns in Agentic Systems
Agentic systems break down when responsibilities blur. Treat planning, execution, state, policy, and human interaction as separate concerns with explicit interfaces. Do that and the system becomes predictable, auditable, and safe; fail to do…
-

What is Observability
Observability is the process of understanding the where, the when, and the why behind how your application behaves. It relies on instrumenting the details that matter – the signals your systems emit as they…