The human layer behind the tech

Agentic AI

  • The Last Signature -  Part 2

    The Last Signature -  Part 2

    This is the Part 2 of my two-part series on accountability in the age of the Agents. This is in continuation of The Last Signature — Part 1 When Nobody Signs Off: The Cost of Absent…

  • The Last Signature - Part 1

    The Last Signature - Part 1

    The Human Sign-Off Is the Most Valuable and Endangered Corporate Skill Sometime in the near future, the rise of agentic AI in marketing systems that make and execute decisions, chain actions together, and operate…

  • Observability in MarTech – Part 2

    Observability in MarTech – Part 2

    Expanding on the Observability in MarTech – Part 1 article, I wanted to apply two examples in which designing with Observability in mind is the prudent. A mid‑market B2B SaaS company runs a standard multi‑touch acquisition: web…

  • Observability in Martech – Part 1

    Observability in Martech – Part 1

    While we talk about observability in AI systems, we have overlooked the role of observability in your MarTech stack. Think of it like a plumbing setup in your home. There is water flowing from…