The human layer behind the tech

Agentic AI

  • Observability in MarTech – Illustrations

    Observability in MarTech – Illustrations

    Every marketing system eventually breaks. The question is whether you discover it in minutes or in days—after pipeline, personalization, and customer experience have already taken the hit. Observability turns hidden failures into visible signals,…

  • The Last Signature -  Part 2

    The Last Signature -  Part 2

    This is the Part 2 of my two-part series on accountability in the age of the Agents. This is in continuation of The Last Signature — Part 1 When Nobody Signs Off: The Cost of Absent…

  • The Last Signature - Part 1

    The Last Signature - Part 1

    The Human Sign-Off Is the Most Valuable and Endangered Corporate Skill Sometime in the near future, the rise of agentic AI in marketing systems that make and execute decisions, chain actions together, and operate…

  • Observability in MarTech – Part 2

    Observability in MarTech – Part 2

    Expanding on the Observability in MarTech – Part 1 article, I wanted to apply two examples in which designing with Observability in mind is the prudent. A mid‑market B2B SaaS company runs a standard multi‑touch acquisition: web…

  • Observability in Martech – Part 1

    Observability in Martech – Part 1

    Modern MarTech stacks seem like falling apart not because of tools, but because teams can’t see what’s happening inside them. Observability gives marketing, data, and engineering a shared truth: where data is flowing, where…