Agentic AI
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Learning for Humans – Translated to Agentic Harnesses
About ten years ago I devised a framework. Four words. Context, Clarity, Closure, Consistency. I was trying to solve something practical: why do smart people, with real resources and good intentions, still produce outcomes…
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Part 3: The Build-Buy Maturity Framework
When all three teams have a point, how do you actually decide? A practical framework for MarTech decisions across the build-buy spectrum. The Trifecta Problem: When All Three Teams Have a Point The hardest…
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Part 2: The Trifecta, The Anti-Patterns, and When Good Intentions Go Wrong
Why the three-team conversation almost never produces the right answer, and what the bad decisions look like up close. This is part 2 of the 3 part series. What Maturity Actually Looks Like Across…
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Separation of Concerns in Agentic Systems
Agentic systems break down when responsibilities blur. Treat planning, execution, state, policy, and human interaction as separate concerns with explicit interfaces. Do that and the system becomes predictable, auditable, and safe; fail to do…
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Observability in MarTech – Illustrations
Every marketing system eventually breaks. The question is whether you discover it in minutes or in days—after pipeline, personalization, and customer experience have already taken the hit. Observability turns hidden failures into visible signals,…
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The Last Signature - Part 2
This is the Part 2 of my two-part series on accountability in the age of the Agents. This is in continuation of The Last Signature — Part 1 When Nobody Signs Off: The Cost of Absent…
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The Last Signature - Part 1
The Human Sign-Off Is the Most Valuable and Endangered Corporate Skill Back in the day, we used to call it the Big Red Button. It wasn’t anything remotely close to the Staples Easy button,…
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Observability in MarTech – Part 2
Expanding on the Observability in MarTech – Part 1 article, I wanted to apply two examples in which designing with Observability in mind is the prudent. A mid‑market B2B SaaS company runs a standard multi‑touch acquisition: web…
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Observability in Martech – Part 1
Modern MarTech stacks seem like falling apart not because of tools, but because teams can’t see what’s happening inside them. Observability gives marketing, data, and engineering a shared truth: where data is flowing, where…