{"id":70,"date":"2026-01-04T06:06:05","date_gmt":"2026-01-04T06:06:05","guid":{"rendered":"https:\/\/pptx.wtf\/?p=70"},"modified":"2026-04-15T06:07:14","modified_gmt":"2026-04-15T06:07:14","slug":"growth-marketing-getting-more-users","status":"publish","type":"post","link":"https:\/\/pptx.wtf\/?p=70","title":{"rendered":"Growth Marketing &#8211;  &#8220;Getting More Users&#8221;"},"content":{"rendered":"\n<p>Marketing&#8230; but on steroids? Maybe just running more ads? Maybe getting more leads? <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is Growth Marketing? <\/h3>\n\n\n\n<p><strong>Growth Marketing<\/strong> is a data-driven, experimental approach to growing a product\u2019s user base, revenue, or engagement across the <em>entire<\/em> customer lifecycle, not just acquisition. Think of it as constantly running experiments on all the channels that your customers can see you on. Follow the model of hypothesis >> experiment >> measure >> iterate.<\/p>\n\n\n\n<p>Growth marketers care about the full funnel:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Acquisition:<\/strong> How do new users find you?<\/li>\n\n\n\n<li><strong>Activation:<\/strong> Do they have a great first experience?<\/li>\n\n\n\n<li><strong>Retention:<\/strong> Do they come back?<\/li>\n\n\n\n<li><strong>Referral:<\/strong> Do they tell others?<\/li>\n\n\n\n<li><strong>Revenue:<\/strong> Do they pay, and keep paying?<\/li>\n<\/ul>\n\n\n\n<p>This framework is commonly known as <strong>AARRR<\/strong> (or &#8220;Pirate Metrics&#8221;, coined by Dave McClure) and it\u2019s basically the engineer\u2019s system design doc for a growth team.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Makes It Different from Traditional Marketing<\/h3>\n\n\n\n<p>Traditional marketing is campaign-focused: launch a campaign, hope it works, measure after. Growth marketing is <em>always on<\/em>: run 10 small experiments simultaneously, kill the losers fast, double down on winners. It\u2019s much closer to how an engineering team ships features \u2014 small, iterative, data-backed.<\/p>\n\n\n\n<p>Growth marketing is a scientific way for companies to measure what works. There is more math than creativity into growth marketing.  Bayesian and Frequentist statistical methods are most commonly used to measure the success or failure of an experiment. Read more about the differences <a href=\"https:\/\/www.statology.org\/comparing-frequentist-and-bayesian-approaches\/\">here<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Growth Marketers Actually Do Day-to-Day<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Write copy variants for landing pages and test which one converts better<\/li>\n\n\n\n<li>Set up email drip campaigns triggered by user behavior (e.g., &#8220;user signed up but never completed onboarding&#8221;)<\/li>\n\n\n\n<li>Analyze funnel drop-offs and work with engineers to fix friction points<\/li>\n\n\n\n<li>Understand activation signals, the &#8220;Aha!&#8221; moments and lead <\/li>\n\n\n\n<li>Run cohort analyses to understand which acquisition channels bring users who actually <em>stay<\/em><\/li>\n\n\n\n<li>Instrument tracking events to understand where users are getting stuck<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Engineers Are Secretly Great at Growth Marketing<\/h3>\n\n\n\n<p>Growth marketing has more in common with engineering than most people realize. It\u2019s hypothesis-driven, data-dependent, and iterative. Engineers who understand the product deeply often make excellent growth collaborators because they can spot technical friction in the funnel that marketers can\u2019t. If you\u2019ve ever noticed that your signup form has 12 fields when it only needs 3, you\u2019ve already done growth marketing thinking. Or you have been seeing friction if one of your fields errors out every other time, you have thought about the purchase funnel. <\/p>\n\n\n\n<p>Another term commonly thrown around is &#8220;growth hacking&#8221;. Growth marketing is not the same as Growth hacking. &#8220;Hacking&#8221; implies one-off tricks. Growth marketing is a <em>systematic, repeatable process<\/em>. The hacks are just individual experiments within that process.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing&#8230; but on steroids? Maybe just running more ads? Maybe getting more leads? What is Growth Marketing? Growth Marketing is a data-driven, experimental approach to growing a product\u2019s user base, revenue, or engagement across the entire customer lifecycle, not just acquisition. Think of it as constantly running experiments on all the channels that your customers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":71,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-70","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/pptx.wtf\/index.php?rest_route=\/wp\/v2\/posts\/70","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pptx.wtf\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pptx.wtf\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pptx.wtf\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pptx.wtf\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=70"}],"version-history":[{"count":1,"href":"https:\/\/pptx.wtf\/index.php?rest_route=\/wp\/v2\/posts\/70\/revisions"}],"predecessor-version":[{"id":72,"href":"https:\/\/pptx.wtf\/index.php?rest_route=\/wp\/v2\/posts\/70\/revisions\/72"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pptx.wtf\/index.php?rest_route=\/wp\/v2\/media\/71"}],"wp:attachment":[{"href":"https:\/\/pptx.wtf\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=70"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pptx.wtf\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=70"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pptx.wtf\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=70"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}